BRIDAL COUTURE WEEK 2011 day 1 - Neelo Allawala

Starting in the 1980s when Pakistani couture was still evolving, Neelo Allawala has been one of the pioneers of high fashion clothing in Karachi. Designing elegant, heavily embellished outfits, she focuses mostly on hand-embroidered formal wear with unique designs that are tailored according to each client’s needs.
The eclectic collection that Neelo exhibited here today is a tribute to the sub-continent’s rich cultural and geographic heritage.
It began with a collection of chiffon and silk prints depicting scenes inspired by Mughal miniature art of the 17th and 18th centuries. Following the Mughal prints was an evening wear collection in a ubiquitous black lace, a necessity for every woman’s wardrobe. We were then transported into a world of exquisite jamawars, silks and laces with crisp snowy whites and soft hues of ivory blended with the stark brown. Nearing the end, Neelo brought in a luscious palate intermingled with the arid browns of the Cholistan and Thar deserts to create a magnificent finale.

BRIDAL COUTURE WEEK 2011 day 1 :- JJ Valaya

India’s premier fashion designer, JJ Valaya has earned a name that fascinates the world, all over. JJ Valaya is referred to as the ‘Monarch of Indian Fashion’. He was the first designer to host a solo fashion show in India. His splendid collection of hand embroideries and exquisite bridal trousseau are a rage in the fashion world globally.

His effort to create timeless attires, with dollops of contemporary classicism clinging onto it, has a fresh look and is distinct from all the other designer wear. JJ Valaya is also regarded as the trend setter of the fashion fraternity.
His label that was established almost three decades earlier still has strong grip of the market and excels in wedding attires and evening wears, for both men and women. JJ Valaya today conjures up images of Indian Royalty treated in a contemporary individual style. He stands as one of the most respected names in Indian Fashion industry.

With the tone set with this superb designer’s ensembles, the packed hall was treated to yet another surprise – a dance performance by the troupe of BodyBeat, lending a truly wedding ‘hungama’ touch to the show. Marking the end of this first segment was no other than our indigenous Neelo Allahwala.