nishat linen winter collection 2013

Fashion means a prevailing trend of dress, that has been adopted in society for the specific period. Fashion is with us since we started to use clothes to cover the body. But interesting thing is that how does fashion travel from region to region ? and how does a fashion reach and become popular among public in short span of time ? In the early period photographs were the main source to spread fashion towards public, Although the method of disseminating trend is still in use but these days of cable and satellite broadcasting use is on the rise to give popularity to fashion.Any tendency has emerged in public in few minutes due to media.Mass adoption of satellite channels has become the key source of visual persuasion in fashion communications.Media has brought revolution the dimension of fashion, and audience has found a major informative fashion portal.There are many fashion channels and programs, playing key role for fashion.These segments covers different fashion events like runway shows, exhibitions, sale of designer collections to brands across the world.

EGO collection winter 2013